How to find Product Market Fit before you have a product
Finding PMF is extremely hard, and speed of iteration is essential to get there. But how can you iterate before even having a product? There's a rigorous and scientific approach to this, and it is what we did to build Attention.
I ended up publishing this article on CustomerThink.
You can read it here - believe me it's worth the click :)
Thank you!
Anis